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University of California San Francisco

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UCSF's "Many Faces, One Mission" Project Seeks Your Input

By Lisa Cisneros

Faculty, staff, students, friends and family members can be part of the upcoming UCSF 150th anniversary celebration by shooting a “selfie” and answering this question: What do you love about UCSF?

Photos and short answers submitted can be featured in the "Many Faces, Once Mission" section of the UCSF 150th anniversary microsite, now being developed by University Relations.” The idea is to engage and excite members of the UCSF community in the celebration of 150 years since the founding of the university as Toland Medical College.

The goal for the Many Faces feature is to be inclusive – inviting people who are passionate about UCSF’s mission – to share it with the world. It’s also a wonderful opportunity to highlight our diversity and recognize our unsung heroes.

Join UCSF’s 150th Anniversary Celebration

“Many Faces, One UCSF”

Answer the question, “What do you love about UCSF?” Answers should be about the length of a Tweet. Digital photos or selfies should have the subject in front of plain walls (no distracting backgrounds). Send both a digital photo and short answer to [email protected]. Answers may be edited to fit allotted space.

The “Many Faces, One Mission” project is the latest in a series of recent measures to engage the UCSF and broader community around one idea or cause. The last experiment was the “Me For You,” social media campaign aimed at advancing the field of precision medicine. That University Relations-driven effort won a 2014 Council for Advancement and Support of Education Awards of Excellence for the “innovative use of technology” category for its MeForYou web campaign, which was created to start a movement by getting the public interested in preventing and curing deadly diseases.

And about a decade ago UCSF-commissioned American artist Jon Rubin called on the campus community to submit photos or attend special photo shoots for his collage of photos on the Parnassus campus. That collection of black-and-white images, which includes faculty, staff and students, appears on the three columns outside the Medical Sciences Building. The work was one of the public art projects made possible by then Chancellor J. Michael Bishop, MD, who invested in art to enhance the quality of life on both the Parnassus and Mission Bay campuses.



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