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Precision medicine holds the promise to bring better treatments and faster cures to patients by synthesizing lab discoveries with genetic, environmental, behavioral and other data from real people. And it all begins with each person understanding this enormous potential – and allowing his or her health data to inform researchers looking at diseases on a global level.
In 2013, UC San Francisco launched MeForYou, a public awareness campaign developed in partnership with IDEO that highlighted how precision medicine could impact one person: a young girl, named Georgia, whose genetics suggest that she could one day develop a fatal form of breast cancer. What if we could prevent that from ever happening to her – or someone we love?
The campaign debuted at OME 2013, a gathering of more than 150 top thought leaders representing biomedical research, health care, technology and public policy to chart the course of precision medicine. It asked the public to spread awareness of this emerging field of medicine by making a dedication to a loved one.