UCSF Message Goes Global and Gets Local
UCSF's message of hope and purpose - captured in the tagline advancing health worldwide™ - gets star billing beginning this month. Advertisements appearing for four consecutive weeks in the Northern California edition of the Wall Street Journal will be followed by a 12-page supplement in that publication on March 5, 2008.
The supplement, which will be mailed to all UCSF staff, students and faculty as well as donors and alumni, highlights major themes such as neuroscience, cancer, stem cells and clinical care. The topic areas were chosen for their impact on human health and their campuswide breadth. At the same time, street poles near UCSF sites will also begin showcasing the message. Between February and April, the fused magenta, orange and blue image of a human head and a world map, together with the tagline and the UCSF signature, will vie for the attention of San Francisco drivers and pedestrians.
Banners and lobby displays carrying the same image will be installed at major campus buildings as well. In addition, special posters will be placed in the campus shuttles.
"The goal of this effort is to raise awareness of UCSF's contributions and show how our advancing health worldwide™ mission will continue to enrich lives here and around the globe," said Barbara J. French, associate vice chancellor, University Relations.
To help substantiate the message - and serve as a landing point for supplement readers interested in learning more about UCSF - the advancing health worldwide™ website has been refreshed and revamped with new content.
Protein image produced using the UCSF Chimera package from the Resource for Biocomputing, Visualization and Informatics at the University of California, San Francisco (supported by NIH P41 RR-01081)
The supplement, which will be mailed to all UCSF staff, students and faculty as well as donors and alumni, highlights major themes such as neuroscience, cancer, stem cells and clinical care. The topic areas were chosen for their impact on human health and their campuswide breadth. At the same time, street poles near UCSF sites will also begin showcasing the message. Between February and April, the fused magenta, orange and blue image of a human head and a world map, together with the tagline and the UCSF signature, will vie for the attention of San Francisco drivers and pedestrians.
|
This alignment of three proteins from the enolase family - visualized by a UCSF software program called Chimera - reveals important information about how energy is released from carbohydrates. |