Sales of Pink Breast Cancer Awareness Ribbon Stickers to Support Friend to Friend Shop

By Nancy Chan

North Bay-based sticker company Mrs. Grossman's has chosen the Friend to Friend Specialty Shop in UCSF Medical Center at Mount Zion as their primary beneficiary of sales from a new pink breast cancer awareness ribbon line being introduced in October to recognize National Breast Cancer Awareness Month.

Mrs. Grossman's, the largest decorative sticker manufacturer in the country, will be donating 2 percent of net proceeds from sales of their pink ribbon stickers and their embroidered fabric "sticky patch" ribbon stickers.

"We're honored to have Mrs. Grossman's support our store," said Chris Wilhite, manager of the Friend to Friend shop, a specialty boutique that caters to women with cancer. "They are a national company that has had a long association with UCSF, having donated thousands of stickers to the UCSF Children's Hospital. Their support of us as a local entity is very much appreciated."

Andrea Grossman, president of the company, had originally chosen a national nonprofit to benefit from the sales. When she was told about the Friend to Friend shop and the special fund that was created to provide low-income women with breast cancer with wigs, scarves and breast prostheses, she changed her mind. "My heart really goes out to the small nonprofits looking to raise funds and awareness of the breast cancer issue," said Grossman. "It seemed like a perfect fit." In addition to the pink breast cancer awareness ribbon stickers, Mrs. Grossman's will roll out two other ribbon stickers to benefit other nonprofit organizations. A yellow awareness sticker with a "support our troops" theme will raise funds for the Fisher House Foundation, based in Rockville, MD. The Fisher House provides housing for families of patients receiving medical care at major military and Veterans Affairs medical centers. A teal ribbon was developed to raise awareness of ovarian cancer, and a percentage of net sales will benefit a Southern California group called the Ovarian Cancer Coalition of Greater California. "These are little-known organizations that do a lot for their causes," said Grossman, a graphic designer who founded Mrs. Grossman's in 1979. "We donate more than 6 million stickers to children in pediatric hospitals all over the world. Children delight in stickers, which bring them joy." The pink awareness ribbon stickers have a suggested retail price of $1.19 for an eight-sticker package. Sticky patches, the embroidered version, have a suggested retail price of $1.99 for three stickers. Stickers can be purchased at the Friend to Friend shop or by visiting here.