NCIRE unveils new logo and tagline

By Steve Tokar

The Veterans Health Research Institute –– today announced the creation of a new logo andtag line “to represent our organization as we move forward and grow,” according to Executive Director Robert E. Obana.

The new logo – three overlapping abstract shapes in different tones of blue accompanied by the name of the organization and its tagline, “The Veterans Health Research Institute” –– will be used in all institutional communications.

“Our organization exists in order to advance veterans health through research,” said Mr. Obana. “This new graphic represents our dedication to veterans, commitment to growth and development, openness to new ideas, and collaborative spirit as we work with our partner institutions” –– the San Francisco VA Medical Center (SFVAMC) and the University of California, San Francisco (UCSF). “It is a symbol that will carry us into a new future of biomedical research here in San Francisco.”

The logo was designed by Susan Dugdale, NCIRE Manager of Design & Creative Services.

The new tagline, “The Veterans Health Research Institute,” was created by Master-McNeil, Inc. of Berkeley, California (

), working with the NCIRE communications task force. “The new tagline clearly expresses NCIRE’s mission: the advancement of veterans health through world class medical research,” said Mr. Obana.

NCIRE is the largest research institute associated with a VA medical center. Its mission is to improve the health and well-being of veterans and the general public by supporting a world-class biomedical research program conducted by the UCSF faculty at SFVAMC.

SFVAMC has the largest medical research program in the national VA system, with more than 200 research scientists, all of whom are faculty members at UCSF.