Pioneering Journalist to Discuss Power of the Media Today

Media pioneer and author Jerri Lange will talk about the impact of media on our lives during a special Black Heritage Month event at UCSF today (Feb. 20). A pioneering Bay Area broadcast journalist and executive, Lange became the first black woman to host a national talk show on KQED's Turnabout. Lange's talk is titled "The Power, Magic and Imagination of Media." Executive Vice Chancellor and Provost Gene Washington, MD, will introduce Lange at noon in Toland Hall, 533 Parnassus Ave. A reception will follow at 1 p.m. Her latest book, Jerri: A Black Woman's Life in the Media, is a personal, candid revelation of the situation of a black woman in the second half of the 20th century. Lange describes her life's journey to the pinnacle of San Francisco's media and political power. She recalls the time when journalists challenged powerful institutions, no matter the consequences, to deliver accurate, fair and balanced news. Lange has had a wealth of experience in broadcasting (working both in front of the television cameras and behind the scenes) and print communications. She was a newspaper correspondent, magazine editor and public relations consultant. Between 1969 and 1979, she hosted a number of TV programs at San Francisco Bay Area stations that focused on community issues. Celebrating and valuing diversity, a common thread through Lange's life, her colorful career yielded numerous awards in the field of broadcasting and academic appointments at San Francisco State University and Stanford University in communications. She lives in Oakland. Related Links: Jerri: A Black Woman's Life in the Media