Launches "Naked Art" Social Media Contest
"Four Large Figures" by Stephan Balkenhol, made of Bubinga wood and acrylic paint, is the centerpiece inside the Rutter Center at UCSF Mission Bay.
UCTV Prime, a new YouTube original channel from the University of California, will take viewers on a tour of the public art collection at UCSF Mission Bay during an episode of its "Naked Art" series to air on Friday, March 16.
This will be UCTV’s third installment of "Naked Art," a four-part series that looks at the preeminent public art collections on three UC campuses.
The March 16 episode will present the history of the collection and features interviews with UCSF Chancellor Emeritus J. Michael Bishop, MD, UCSF researcher David Morgan, PhD, artist Paul Kos and Millicent Magiera, a UCSF facilities manager who has been involved with installation of many of the pieces.
The Bishop art collection at UCSF Mission Bay is named in honor of Nobel laureate Bishop, who served as chancellor at UCSF from 1998 to 2009. He established the world-class public art program to coincide with the ongoing construction of the new campus as a way "to create an environment that will be a credit and benefit to the entire community, a stimulating and pleasant place to work and visit, and a permanent legacy to the city."
UCTV Sponsors "Naked Art" Contest to Engage Viewers
As a fun way to engage viewers, UCTV is asking folks to share the public art – or “Naked Art,” as it’s referred to in the title of its debut series – in their community as part of its “Show Us Your ‘Naked Art’ and Win!” contest, running March 5 through April 3, 2012. When viewers upload a video response to any of UCTV Prime’s “Naked Art” YouTube videos or post a photo on the channel’s Facebook page, they’ll be entered to win a beautiful book about one of the public art collections featured in the “Naked Art” series. Contest rules and links to enter are available here.
Series Focuses on UC's Public Art
UCTV Prime, the first university-run original channel to be included among YouTube’s partnerships with recognizable brands like The Wall Street Journal, Madonna and TED, launched March 1 with “Naked Art.” The first episode, online now, introduces viewers to UC San Diego’s Stuart Collection, featuring site-specific works by some of the leading artists of our time. The series continues on Friday, March 9 with a trip to UCLA’s historic Murphy Sculpture Garden, followed on March 16 with a tour of the new collection at UCSF’s Mission Bay campus, an interesting blend of art and science. The series wraps up on Friday, March 23 with an overview of “Museums without Walls.” Bonus material, blog entries, photos and more are available at the UCTV website.
UCTV Prime Offers Fresh Content
Liz Larner's piece, "Untitled 2001," made of fiberglass, paint and steel sits in the atrium at Rock Hall at UCSF Mission Bay.
UCTV Prime aims to bring to light the innovations, trends, issues and personalities that shape our world through documentary mini-series, interviews, commentaries and video shorts that draw upon the tremendous knowledge resources available on the ten University of California campuses, five medical schools, three nationallabs and other affiliated institutions.
The channel will also feature “UCTV Prime: Vote,” a recurring, 5-minute segment offering election analysis and commentary by UC faculty and experts, and “UCTV Prime: Cuts,” another 5-minute recurring series reporting on research developments, entertaining events and interesting personalities on the campuses and beyond. “UCTV Prime: Cuts” premieres March 6 with a look at innovative canine cancer research and treatment taking place at UC Davis School of Veterinary Medicine, and how it translates into cancer care for humans. “UCTV Prime: Vote” kicks off March 13 with UC San Diego’s Peter Gourevitch on who’s driving the debate between austerity and spending, UC Merced’s Jessica Trounstine on factors that decrease incumbents' responsiveness to voters, and UC Davis’ Giovanni Peri on the economic impact of immigration.
Kota Ezawa's "Hotel Movies" (Tanglers) is from the film Casino (1995).
UCTV Prime is one of around 100 original channels on the YouTube platform created specifically for today’s connected viewers around the world. The new advertising-supported channels feature well-known personalities and content producers from TV, film, music, news, and sports, as well as some of the most innovative new media companies in the world and some of YouTube’s own existing partners, including UCTV, which operates one of YouTube’s most popular education channels, with 50,000 subscribers and over 4,800 videos.
“With technology and viewer habits changing so fast, the whole nature of ‘television’ is evolving,” said Lynn Burnstan, UCTV’s director. “We’re thrilled and honored to take part in YouTube’s ambitious effort to shape the future of the medium. Since UCTV’s beginning twelve years ago, we have continually developed new and innovative uses of television and, today, the future is more exciting than ever.”
Roy McMakin's work, "Untitled," 2004, consists of concrete, fiberglass, wood, bronze, enamel, steel and stone pieces that serve as gathering spots around the Koret Quad at UCSF Mission Bay.
Based on the UC San Diego campus, UCTV presents educational and enrichment programming from the campuses, nationallaboratories, and affiliated institutions of the University of California. UCTV delivers science, health and medicine, public affairs, humanities and the arts to a general audience, as well as specialized programming for health care professionals, teachers and researchers. UCTV is available worldwide via live stream, video archives and podcasting at www.uctv.tv, on YouTube at www.youtube.com/uctv and www.youtube.com/uctvprime, on iTunesU in the Beyond Campus section, and on cable in select cities throughout California. For a complete list of UCTV’s outlets, visit www.uctv.tv/wheretowatch.