What is Pulse of UCSF?

Pulse of UCSF is an internal-facing forum featuring news written for and by the UCSF community. This online hub gives you a unique opportunity to reach a broad internal audience on UCSF.edu.

Pulse relies on communicators across campus to help create a robust, engaging news report for faculty and staff. Stories published to Pulse not only have the opportunity to be seen by the site’s thousands of visitors, but also may be highlighted in the biweekly Pulse Today e-newsletter that's sent to more than 40,000 faculty, staff, students and affiliates.

What kinds of stories are right for Pulse?

Pulse features campus news that falls into four main categories:

Spotlight

  • Human interest stories highlighting a person, team or group in the UCSF community, tied to our One UCSF campaign.
  • Obituaries for current or former UCSF leaders, or other high-profile community members.

Announcements

  • Stories about new initiatives or programs, major appointments, interesting opportunities or policy changes at UCSF. Announcements should be of interest to a broad segment of the community.

Happenings

  • Coverage of high-profile, unique or milestone events on campus.

Honors & Awards

  • Stories about major grants or award funding. Because we’re unable to include every significant funding announcement, our criteria is generally at least $1 million and/or national attention (i.e. NIH awards).
  • Stories about national- or international-level awards.
  • Major UCSF awards, such as the Chancellor's Diversity Awards and Founder's Day Awards.

What about events? 

Please use the UCSF Events Calendar, which has a feed directly linked to the UCSF.edu homepage and the Pulse page.

What kinds of stories are not right for Pulse?

There are many extraordinary and interesting things happening at UCSF every day. Unfortunately we cannot include every story. Some types of stories that generally don’t work well on Pulse include:

  • Regional, local, or departmental awards
  • School- or department-specific news that may not be of interest to other schools or departments
  • Non-UCSF sponsored events or fundraisers
  • Opinion pieces

How do I submit a story to Pulse?

There are two ways to submit a story:

1)  Fill out a Submit a Campus News Story form.

2)  Email your story idea to pulse@ucsf.edu.

Here are some quick tips for your submission:

Keep it simple. The Pulse audience is broad – everyone from non-academic staff, to on-the-go clinicians, to busy scientists – so write something that is interesting and understandable to as many people as possible.

Concise is key. More and more users are accessing Pulse on their mobile phones, so shorter stories do better.  Please aim to write no more than 300-400 words.

Catch their eye. Data shows visual stories tend to get better traffic. Try to submit at least one high-quality photograph (minimum 1 MB) to boost your story’s reach. Please include a caption identifying the people in the image and the significance of what they’re doing.

Questions?

Please send any questions to pulse@ucsf.edu.