Leland Kim, a senior information representative on the news team at University Relations, has been appointed to the new role of associate director of internal communications at UC San Francisco.
UCSF has a growing need to engage, inspire and inform faculty and staff on campus. As UCSF is developing the brand identity it's increasingly important that the University enables the internal community to be ambassadors of UCSF. To this end, University Relations created the Inside UCSF web portal and importantly — created and posted a new position to lead Internal Communications.
After a broad internal and external search, Leland was selected and has accepted the post, which starts today.
"Leland brings a wealth of relevant experience from his broadcast background and experience with video, media and positioning. Leland joined the UCSF news team in 2011, and over the past two years, elevated UCSF's coverage of clinical stories in regional and national media, on the web and through social media. As a former broadcast journalist, he introduced a new level of professionalism to our video productions, while constantly reminding us of the importance of integrating visual elements into our storytelling. We have every confidence in Leland's success in this new role," said David Arrington, chief of staff at University Relations.
He will report to Arrington and be the point person for overseeing Inside UCSF, working across the University and medical center to build relationships and to bring fresh content to Inside UCSF for faculty and staff.
Before coming to UCSF, Leland served as a marketing communications manager at Kaiser Permanente and worked as a general assignment reporter for NBC News Hawaii, where he won multiple journalism awards for health care and environmental stories.
Leland holds a Master of Arts degree in Communication/Journalism from Stanford University, a BA degree in Poltical Science with a International Relations concentration from UCLA and a certificate in cardiology from the United States Army's Academcy of Health Sciences.