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1st appeared
21
August 2000
UCLA Report Finds Internet Surpasses TV, Radio as Key Information Source After only five years as a widespread communications tool, the Internet is viewed as an important source of information by the vast majority of people who use the online technology -- giving it a rating higher than for either television or radio -- according to responses to a select group of questions extracted from UCLA's upcoming report on the global impact of the Internet. The brief excerpt of the Internet report released last week by the UCLA Center for Communication Policy -- findings on the Internet and the political process prepared to coincide with the presidential conventions -- found that more than two-thirds of respondents (67.3 percent) who use the Internet consider the technology to be an "important" or "extremely important" source of information, while 53.1 percent of those surveyed rank television and 46.8 percent rank radio at the same level. The full UCLA report will be released in October. "The fact that the vast majority of Americans who use the Internet consider it an important information source -- even though it has been commonly available for only a few years -- vividly demonstrates how this technology is transforming the political process and the knowledge of voters," said Jeffrey Cole, director of the UCLA Center for Communication Policy, and head of the World Internet Project that includes the UCLA Internet Report. The survey found that among all mass media sources of information, both electronic and print, books were ranked most often as an important source of information by Internet users, with 73.1 percent ranking books as important or extremely important information sources. Newspapers rank second (69.3 percent of respondents), followed by the Internet (67.3 percent), television (53.1 percent), radio (46.8 percent) and magazines (44.3 percent). Among Internet users, only 8.3 percent ranked the technology as "not important at all" or "not particularly important." Links: |
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