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1st appeared 26 April 1999

Schroffel Victim of UCSF Stanford Financial Woes

UCSF Stanford Health Care has anounced the layoff of Bruce Schroffel, chief operating officer of the UCSF and Mount Zion Medical Centers.

In a letter to the organization's leaders and senior administrators, Peter Van Etten, president and chief executive officer, stated "that as part of our overall financial recovery plan we have decided to consolidate the Chief Operating Officer functions of San Francisco under Bill Kerr."

"This change will enable Bill to explore alternative administrative structures that   will best meet the needs of UCSF and UCSF/Mount Zion. Bill will discharge these new responsibilities while continuing to serve in his role as Executive Vice President and COO for the enterprise."

Schroffel, who also held the title of senior vice president for UCSF Stanford Health Care, has served at UCSF since 1991.

"We are deeply indebted to Bruce Schroffel for his years of dedicated, professional leadership at UCSF Medical Center and more recently for his many contributions as a member of the UCSF Stanford management team," said Van Etten. "I know all of you join me in expressing appreciation to Bruce for his commitment and efforts on behalf of this organization and wish him well in his future professional endeavors."

In another letter to members of the organization, Kerr recognized Schroffel's many contributions. " As someone who has worked closely with Bruce since he came to UCSF over eight years ago, I can say that he will be greatly missed."

Schroffel came to UCSF in 1991 to fill the position of associate director and director of operations. He was named interim director of the medical center during preparations for the merger and was later appointed to the position of chief operating officer of the UCSF and Mount Zion sites for UCSF Stanford. "In each of these roles, he showed his deep commitment to UCSF and Mount Zion through his many accomplishments and the strong relationships he built with his management team and employees throughout the organization, said Kerr.

"Bruce created an environment where people were encouraged to think creatively and were free to voice their concerns. He made everyone feel listened to," says Jane Hirsch, vice president of patient care services and director of nursing. "He works incredibly hard and always keeps a sense of humor."

Clifton Louie, vice president for support services, points to Schroffel's sense of fairness and dedication to patients and staff as among his major contributions. "He is a role model for commitment and loyalty."

"I always felt that with Bruce around there was a 'high court' one could go to. He is straightforward, fair and dependable and always follows through," says Cindy Lima, professional and support service director for children's services. "He takes his work seriously, but never himself."

During his tenure, Schroffel led the conversion to a new model of inpatient care at UCSF and Mount Zion, launched planning and construction of the clinical cancer center and the 1701 Divisadero medical office building at Mount Zion, in addition to infrastructure improvement projects at both sites. He was committed to making access to services easier for patients and spearheaded improvements to the Ambulatory Care Center and Emergency Room.

Schroffel supported the development and growth of the cancer programs at Mount Zion, most notably the breast care center. He was dedicated to bringing UCSF's primary care programs to the community through his support of the development of the Bay Spring and Lakeshore practices, and services in San Francisco's Mission District and Santa Rosa.

In addition to his commitment to improve care for patients, Schroffel made a point of creating a dialogue with employees, from members of the housekeeping team to nursing staff. He held regular round-table discussions with staff and promoted cultural and ethnic diversity and understanding on campus through involvement with the Cultural Diversity Workshops, Affirmative Action Committee and the Respect and Thumbs Up programs.


Links:

UCSF Stanford to Lay Off 800 Employees

UCSF Stanford Health Care Faces Fiscal Challenges


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