The University will support and maintain the primary UCSF website at Units, schools, departments and individuals may request links to their sites from the primary website. In doing so they must agree to abide by the following standards. Pages that do not conform may be removed from the A to Z list and from the UCSF search engine.

A. Required: Web Banner

The core of the UCSF web identity is the official UCSF web banner; this banner must appear on all official UCSF webpages. Failure to do so within a negotiated time after notification from UCSF Public Affairs could mean that the site will not be indexed in the UCSF search engine. Technical advice on how to implement the banner is available.

The official web banner includes the UCSF logo with the complete name of the institution — which links to the UCSF homepage — and navigational links to the “About UCSF” information page and UCSF Medical Center. The standard recommended configuration also includes a “Search UCSF” navigational link; an optional version without this link also is permissible, though in that case it is recommended that a link to the UCSF search page be incorporated somewhere on the page.

The banner is available in two configurations — with or without a “Search UCSF” link, as detailed above — and in four official colors — black, teal, and two gray alternatives.

Banner packages for download (including graphic files and instructions)

B. Required: Copyright Notice

All official UCSF webpages must include a copyright notice referencing the Regents of the University of California. The three required elements of this copyright notice are: a) the word “copyright” or the copyright symbol ©, but not both; b) the year, which may be a single year or a range, and which for actively maintained sites should always be updated with the current year; and c) the phrase “The Regents of the University of California.” The phrase “All rights reserved” is not necessary, as it is implicit in the copyright notice. No punctuation is required. Some examples:

Copyright 2008 The Regents of the University of California

© 2008 The Regents of the University of California

©1997–2008 The Regents of the University of California

C. Required: Page Title

All official UCSF webpages must include, in the title field of the HTML or other generated code, the name of the University, either in its correct and preferred usage in all caps (no periods, no spaces) — UCSF — or as the full, expanded version — University of California, San Francisco (with an initial cap for all words except “of”). The name may be used either before or after the specific page title content, set off with a space, a dash or a colon as preferred. Another alternative is to use “at UCSF” or “at University of California, San Francisco” after the specific page title. Some examples:

<title>UCSF Online Campus Directory</title>

<title>Faculty & Staff — UCSF</title>

<title>University of California, San Francisco | Campus Life Services</title>

<title>UCSF: A-Z list of websites</title>

D. Required: Contact Information

All official UCSF webpages must include a contact phone number or email address, a link to such information, or a link to a contact form. Each page should identify the web developer and content provider. In some cases, these may be the same person. Organizational units and individuals are accountable for the information that they choose to distribute via the web. Material on the web should include pointers to individuals and offices that are an enduring part of the administrative hierarchy.

E. Recommended: University Identification

To ensure that UCSF websites are consistently identifiable and retrievable by search engines, all official UCSF webpages should include both usages of the University name — i.e., both in all caps and in the full, expanded version — as text somewhere within the page; e.g., the page title, the page content, in graphic element “alt” or “title” attributes, or in hidden meta-tag keyword or description fields.

F: Recommended; Update/Review Date

To remain useful over time and to present an image consistent with UCSF's position as an academic institution, information must be timely and accurate. Content providers are responsible for periodic reviews of the information contained and revising content based upon relevancy, accuracy, and accessibility. A “last updated” or “last reviewed” date is recommended for inclusion on all UCSF webpages.

G. Recommended: Footer

For usability considerations and for consistency across University websites, it is recommended that certain required elements, such as the contact information and/or links and the copyright notice, be incorporated into a standard repeating footer. Other elements that could be included in a standard site footer include the “last updated” or “last reviewed” date, a link to a site map, and links to site policies (e.g., privacy, accessibility, etc.).

H: Recommended: Search

The standard recommended configuration of the required UCSF web banner includes an embedded link to the UCSF search engine. If the optional configuration of the banner (which does not include the “Search UCSF” link) is used for a given page, then it is recommended that a separate link to the UCSF search page be incorporated somewhere on the page.

I. Recommended: Other Web and University Standards

Developers should adhere to current web standards, for maximum access by multiple web browsers. Developers are encouraged to accommodate text only/or handicapped enabled browsers. Developers should also be cognizant of data transfer rates, and should refrain from excessive use of data “heavy” pages.

Use of Cascading Style Sheets (CSS) for page layout and positioning, especially as opposed to using tables for such purposes, is strongly recommended.

While the percentage of users accessing UCSF websites at screen resolutions of 800x600 or smaller is decreasing, Public Affairs continues to recommend that official UCSF websites be designed to display accurately, with a minimum of horizontal scrolling, at a screen resolution of 800x600.

As noted in section 10 of the visual identity standards, official UCSF websites should use only Helvetica (all weights and styles), Verdana (all weights and styles), Arial (all weights and styles) and Times New Roman (all weights and styles except bold italic). For text created as graphics, however, use the official UCSF typefaces Helvetica Neue and Bodoni.

The official UCSF web color palette is covered in section 10 of the visual identity standards.