UCSF’s Visual Identity Standards, provided on this website, are intended to unify and project our institutional reputation and to serve as a guide to University communicators and graphic artists as they develop their own projects. Please note that an important element of UCSF's reputation has been encapsulated in the UCSF tagline, advancing health worldwide™.  We encourage you to use the tagline, within the approved guidelines, as often as you like.

Identity Resources

Visual Identity Standards

Read our guide to UCSF's Visual Identity Standards and our Editorial Style Guide, plus a guide to the identity standards of UCSF Helen Diller Family Comprehensive Cancer.

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Graphics

A selection of official art is available for download on this page. These resources are intended for design and marketing communications professionals.

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FAQs

Got questions? Read the FAQ for answers to common questions about logo use, standards, taglines and more. If you have further questions, contact us at info@pubaff.ucsf.edu.

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Editorial Style Guide

Editorial Style Guide

University Publications
UCSF Public Affairs
Download PDF [152 KB]

Editorial Style Guide

Web Development Resources

All communications from the University are reflections on the UCSF brand. From the most complex piece to the simplest, each communications product reflects the quality and character of this institution and its mission. 

  • Banner Packages for Download (including graphic files and instructions)

  • Web Identity Standards [PDF]
    UCSF visual identity standards, section 10

  • Web Identity Application [PDF]
    UCSF visual identity standards, section 11

    • Links

    PowerPoint Templates

    As an extension of UCSF brand identity standards, six PowerPoint templates have been designed for your use. They are available for download below.

    Please choose the template that is most relevant for your project:

    Download the UCSF PowerPoint Template Usage Guide [PDF, 105K]